17th June 2022 By Staff Reporter | news@tourismticker.com | @tourismticker
An industry panel is being set up to provide tourism operators and organisations with free advice on their marketing needs.
The Marketing Well, created by Maverick Digital, will bring together a curated panel of industry experts and the agency’s in-house specialists to offer bespoke advice to tourism businesses, destination marketers and managers, and other organisations in the sector.
Maverick said the initiative aimed to plug the gap between tourism’s current digital marketing proficiency and where the industry’s high-value potential lies.
“A recipient will be drawn every two months to receive a complimentary one-off service package, full of tangible solutions and ideas to tackle their problem along with some hands-on training,” Maverick said.
“Each project will involve a hand-picked selection of experts best suited to the particular task – including RTO leaders, general managers of large-scale operators, and those well-known in the research and media landscapes.”
Maverick’s general manager, Nicole Botting, said that the pandemic had accelerated tourism digital transformation by a decade but there was a need to help businesses and organisations improve their capabilities to take advantage of the recovery.
“By combining internal and industry-wide expertise, the launch of The Marketing Well brings a renewed excitement in strengthening tourism’s marketing capability, as we make a real, tangible difference in supporting those who would otherwise be stuck and unsure of how best to embrace digital best-practice,” Botting said.
Tourism operators, organisations, and destination agencies can find out more about the initiative here.
Declaration: Tourism Ticker has been invited to participate in the industry panel.
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