13th April 2021 Campaigns / TNZRichie and Gemma McCaw team up with TNZ to list their top 10 must-do’s in New Zealand.
7th April 2021 Campaigns / TNZTourism New Zealand has wasted no time launching a campaign in Australia to attract visitors from across the ditch.
30th March 2021 Campaigns / RTONew campaign launching this week features work by local photographers designed to lift spending.
30th March 2021 Campaigns / CustomsNZ Customs wants you! To report on suspicious activities at beaches, marinas, ports and freight areas.
23rd March 2021 Campaigns / RTOAuckland Unlimited and Hamilton & Waikato Tourism have launched a month-long joint venture campaign.
22nd March 2021 Campaigns / TNZThe Taxpayers’ Union is slamming Tourism New Zealand for spending $918,000 on a video of Rod Stewart singing a song for America’s Cup fans, saying taxpayers have been “shafted”.
9th March 2021 CampaignsThe tourism industry needs to start campaigning to change the public’s perception of the sector, says Haka Tours’ Eve Lawrence.
8th March 2021 Campaigns / TNZThe agency has invested $918k to create a unique event for the regatta.
1st March 2021 CampaignsWhakatāne has launched a new tongue-in-cheek “sunniest place in the world” campaign.
26th February 2021 Campaigns / RTONorthland Inc has partnered with Auckland Unlimited to deliver a campaign through AA promoting travel to the two regions.
23rd February 2021 CampaignsTourism New Zealand has partnered with Trees that Count to encourage domestic and international visitors to donate towards planting “native trees for future generations”.
17th February 2021 Campaigns / DQDestination Queenstown has paused its summer marketing campaign in the Auckland market due to Covid-19 alert level 3 restrictions, says DQ interim chief executive Ann Lockhart.
9th February 2021 Australia / CampaignsDestination Gold Coast is urging New Zealanders to visit with a new campaign video following the reopening of a one-way travel bubble between Australia and New Zealand.
4th February 2021 Campaigns / RTOA campaign showcasing Central Otago locals giving thanks to visitors has exceeded expectations, says Tourism Central Otago general manager Dylan Rushbrook.
27th January 2021 Campaigns / TNZTNZ has launched a campaign with comedian Tom Sainsbury, poking fun at Instagram cliches while asking Kiwis to “share something new” on social media.
27th January 2021 Campaigns / RTOLake Wānaka Tourism has launched the Local’s Choice Wanaka 2020 competition.
21st January 2021 Aquariums / CampaignsAnyone with ‘Kelly’ or ‘Kelvin’ in their first, middle or last name can visit Kelly Tarlton’s for free this weekend and Monday 25 January.
16th December 2020 Campaigns / DOCVisitors to Tongariro National Park are being asked to respect the values of the mountain in a new campaign from Ngāti Hikairo ki Tongariro and the Department of Conservation.
11th December 2020 CampaignsRotorua tourism operators have come together to launch a new gift voucher initiative to promote the region to visitors.
3rd December 2020 CampaignsTourism New Zealand and Air New Zealand have partnered in the airline’s new safety video Aotearoa, the 8th Wonder of the World to help support the domestic tourism industry.
3rd December 2020 Campaigns / RVTourism Holdings has partnered with Tourism New Zealand and Vodafone to launch a 4-week Work from Anywhere campaign.
24th November 2020 Campaigns / WellingtonNZWellingtonNZ has launched its micro travel show as part of its Wild Weekends campaign to draw domestic travellers to the city.
23rd November 2020 Campaigns / CEDAThe Central Economic Development Agency has launched a new How Manawatū Are You spring-summer visitor campaign.
23rd November 2020 Campaigns / Visit RuapehuVisit Ruapehu has launched its latest marketing campaign for the summer season, The Aroha Is All In The Detail.
17th November 2020 Campaigns / TNZNew Zealand Story has launched an international awareness campaign modelling campaigns from Tourism New Zealand and New Zealand Trade and Enterprise.
16th November 2020 Campaigns / TNZTourism New Zealand rebranded its social channels to 100% Pure Kindness on World Kindness Day on 13 November.
9th November 2020 CampaignsDestination Fiordland has launched its reset for 2021 summer campaign to attract domestic travellers.
6th November 2020 CampaignsHeart of the City has launched a new campaign to entice workers and visitors to downtown Auckland to support city centre businesses.
30th October 2020 CampaignsThe agency is pushing a new campaign as a “micro travel show” to fine-tune its targeting.
22nd October 2020 CampaignsVenture Taranaki has launched its new ‘Taranaki – Just around the corner’ domestic tourism campaign.
21st October 2020 Campaigns / HotelsAccor has launched Take Two, an initiative offering New Zealanders the chance to rebook holiday plans and celebrations.
19th October 2020 CampaignsDestination Queenstown launches its Home of Adventure brand today, which was delayed from March because of the Covid-19 pandemic.
16th October 2020 CampaignsPower firm The Lines Company and a group of Waitomo-based adventure tourism operators have banded together to boost tourism sales.
8th October 2020 CampaignsTourism Bay of Plenty has launched its new Sure to Make You Smile campaign thanks to the $700,000 funding it received through the Government’s Strategic Tourism Assets Protection Programme.
8th October 2020 Campaigns / Visit RuapehuThree North Island tourism operators have joined forces to create The Epic Bucket List Package.
8th October 2020 Campaigns / NorthlandNorthland Inc has released a new campaign showcasing bucket list activities of Northland to encourage Auckland-based students to explore the region.
7th October 2020 ATEED / CampaignsThe Dear NZ, Love AKL campaign focused on the visiting friends and relatives travel market.
5th October 2020 Campaigns / TNZTNZ’s ‘Good Morning World’ has been named the “best and most effective” campaign in the world.
2nd October 2020 Campaigns / RTOThe Get Out More NZ campaign comprised the Coastal Bay of Plenty, Hamilton & Waikato, Rotorua, Ruapehu, Tairāwhiti Gisborne and Taupō.
23rd September 2020 CampaignsWellingtonNZ has launched the next phase of its $75,000 Love Local campaign focused on boosting central city businesses as the region moves into Covid-19 alert level 1.
23rd September 2020 CampaignsNelson Regional Development Agency is launching the Nelson Tasman Adventure Challenge, as part of the next phase of its We’ve Got This campaign.
22nd September 2020 CampaignsDevelopment West Coast has launched a new campaign prior to the September/October school holidays, focussing on active retirees, young professionals and mid-to-upper socio-economic families.
22nd September 2020 Campaigns / LuxurySouth Island luxury fly fishing retreat Owen River Lodge is offering guests the use of a Porsche Boxster S.
18th September 2020 CampaignsThe campaign attracted a record number of 425,200 digital visitors to the campaign website, generating 12,400 referrals to operators’ booking sites.
9th September 2020 Awards / CampaignsTourism New Zealand’s ‘Good Morning World’ campaign has been awarded Ad Campaign of the Year at the AdNews Agency of the Year awards.
7th September 2020 CampaignsLake Wanaka Tourism has revitalised its local campaign, LoveWanaka, Supporting Local, ahead of the shoulder season.
4th September 2020 Campaigns / TNZTourism New Zealand’s Good Morning World has been deemed the ‘world’s most effective global marketing campaign’ in the Global Effie: Multi-Region competition.
3rd September 2020 Campaigns / TNZNew Zealand tourism operators and products from across the country will be showcased in a new series of videos as part of a campaign from Tourism New Zealand.
2nd September 2020 Campaigns / TNZTourism New Zealand has released its first Spotify album, Mindful Journeys, designed to transport listeners virtually around the country.
1st September 2020 CampaignsThe initiative would see locals provided something free of charge if they brought full paying out-of-towners to a local business.
